CLICK HERE to find out!

Giles Colborne outlines the path to simplicity in his book, Simple and Usable and reduces them down to four strategies.

Remove: Get rid of anything that isn’t essential to the application. This could mean content, too; like the language you use in the navigation labels.

Organize: Arrange the elements of the interface so that they fit into logical chunks. This might mean based on a person’s mental model (how they think), or tie in to a more familiar interface pattern.

Hide: Place the most important elements within reach (make them obvious), and hide the others, making them accessible through navigation.

Displace: Pushing some of the functionality to another device, or feature, so that the one interface isn’t responsible for displaying every possible interaction.

Click to read more

We partnered with renowned fashion photographer Mario Testino to build a site that would showcase his film and photography—some of the world’s sexiest and most iconic images. The challenge was to create a site as dynamic and engaging as Testino’s work, and to assemble a simple, efficient system to manage both the constant flow of new imagery and his expansive archives.

We started with a highly visceral homepage that displays Mario’s latest film and photography.

The combination of still and moving images parallels the energy of his work. Videos and images have been encoded for all media types to decrease load time while optimizing the mobile/tablet experience.

Users can save their favorite images and films created by Testino to their own custom “Folios,” which they can then publish and share with friends.

Insiders and fans alike can use the highly intuitive search to browse the Testino archives, filtering by content type, publication and brand.

“Where in the World,” Testino’s brand-new blog, will chronicle the photographer’s journeys around the globe and give consumers a unique, behind-the-scenes view of his life.

The result: a fully immersive destination where users can explore Testino’s world and his stunning work. 

More from Mario and King & Partners to come, stay tuned!

MARIOTESTINO.COM

King & Partners is proud to be included in the book “Go West!”  along with other creatives such as @prabalgurung , Terence Koh , Yves Behar, Shepard Fairey, Karim Rashid and many more. Featured is our work for @ThakoonNY @JBrandJeans, @HudsonJeans and @Reiss.

We partnered with 3.1 Phillip Lim to open the ultimate digital flagship at 31philliplim.com.

This new stellar site features a clean, immersive homepage,

Using negative space in the ‘shop’ section while featuring brand content in the ecommerce grid

with fly-in, surprise content pieces of content throughout the site

all the meanwhile responding in size for different screen resolutions. How clever is that?!

The result? Overwhelmingly positive in terms of site traffic, social media shares, press coverage and sales.

“It’s the hardest working store we have; it’s 24/7. It seamlessly merges the brand experience and e-commerce,” CEO Wen Zhou said. “It’s (also) the only store you can get really detailed information about your client. You can be really granular about this data, and learn when they are shopping, where they are from and how old they are.”

31philliplim.com is powered in the backend by the incredible Sellect.co platform and is fulfilled by our strategic partners Stellae.net

shop away people, shop away.

Greeted by Calder upon arrival.

Met with Mark di Suvero next.

Admired Roy Lichtenstein.

Said our goodbye’s, said “until we meet again”…